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An increasing number of men in the US are opting for cosmetic surgery and enhancements, known as a “daddy do-over”, according to a new report from the American Society of Plastic Surgeons. Many men are even asking for procedures in place of Father’s Day gifts, in a bid to combat the signs of ageing.

Typically performed in a single surgery, the daddy do-over involves a combination of body contouring and facial procedures, with more than 1.3 million cosmetic procedures performed on men in 2018.

The report reveals this is a 29 per cent rise in male cosmetic surgery since 2000, and the most popular procedure is rhinoplasty. This trend was also reflected in the UK, as the recent report from the British Association of Aesthetic Plastic Surgeons (BAAPS) found that the most popular surgical procedure for men in the UK in 2018 was rhinoplasty, up 3 per cent compared with 2017.

The second most popular surgery for men in the US is eyelid surgery (blepharoplasty), followed by liposuction then breast reduction. This differs slightly to the UK trend, as BAAPS revealed that ear correction (-) was the second most popular procedure for men in 2018, with eyelid surgery third and breast reduction fourth.

Alan Matarasso, MD, president of the American Society of Plastic Surgeons, said the reason for the rise in cosmetic procedures among men in the US is a result of fluctuating diet and exercise patterns, lack of sleep, ageing and parenting, which leaves men in their 30s and 40s noticing changes to their appearance. Men are also turning to non-surgical enhancements - almost 500,000 Botox procedures were performed on men in the US in 2018, while more than 100,000 men had filler injections.

"Obviously, men don't go through the same physical changes that women experience during pregnancy and post-pregnancy, but their lifestyle does change, which can impact their appearance,” Dr Matarasso said, adding: "Men are embracing the idea of surgery more than before."

Michael Saul, from Cosmetic Surgery Solicitors, said: “It is interesting to see that more men in the US are opting for cosmetic enhancements, particularly as trends from across the Atlantic often tend make to their way to the UK. I wouldn’t be surprised if we start to hear about ‘daddy do-over’ packages being offered by UK cosmetic surgeons.

“If you are considering this kind of treatment, it is essential to always consult a register of approved cosmetic surgeons and practitioners to minimise the risk involved, ortake a look at our handy checklist. If you have already undergone surgery and are not satisfied with the outcome, speak to us today to see if you might have a legal case.”

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