According to a recent statement released by the General Medical Council, doctors and surgeons will now face being struck off, if found to have conducted cosmetic surgery procedures that were unsuitably marketed.
These guidelines that are due to be introduced will curb the way in which cosmetic surgery procedures are advertised to the public, as well as the way in which the procedures are funded.
Doctors found in breach of these new guidelines, may potentially find themselves answering to the GMC, with the threat of being banned from practicing in the UK.
In an effort to prevent people from making poor decisions surrounding cosmetic surgery, new rules mean that surgeons cannot use promotional offers such as “refer-a-friend”, or seasonal discounts.
The proposed guidelines have emerged as a result of the PIP implant scandal in 2013, where many women faced ruptured breast implants. This led to thousands of women being forced to have their implants removed as a precautionary measure, for fear of rupturing. Many others required further emergency surgery as a consequence of the breast enlargement going wrong. It has been further enforced by the growing popularity of plastic surgery funding websites, where money is donated to finance women’s implants.
Sites such as this have been condemned by the British Association of Aesthetic Plastic Surgeons (BAAPS), describing the practice as being both “degrading” and “inappropriate”.
All cosmetic surgery procedures carry inherent risks and should not be embarked upon without thought regarding the potential consequences. If you are considering a procedure, you should speak to a qualified surgeon about both the benefits and downfalls, including the possibility of your cosmetic procedure going wrong.