Appearing in an advertising campaign for 3D-Lipo, a non-surgical alternative to liposuction, the pair are encouraging people to turn their back on surgical procedures.
Both are famous for their augmented appearances, with the 26-year-old Amy Childs having undergone over 300 procedures, including breast augmentation at the age of 18. Speaking in 2014, Childs expressed her regret at having surgery so young, which included two breast augmentations and numerous lip fillers. She is now doing her bit to encourage young people to think twice before going under the knife.
In the advertising campaign, which will be seen on billboards throughout the UK for the next month, Childs and co-star Danielle Armstrong will be seen looking picture-perfect in an operating theatre that is made to look like a coffin. With tag lines such as ‘The only way is non surgical’ and ‘Are you dying to be beautiful?’, it is hoped that the shock tactics will help young people to think about the impact of cosmetic surgery.
The campaign is highlighting a non-surgical alternative to liposuction, which is considered just as effective as going under the knife. 3D-Lipo can help with fat reduction and skin tightening for the face and body. It uses four different technologies, including ultrasound technology, cryolipolysis (fat-freezing), radio frequency and 3D Dermology.
It remains to be seen if this type of shocking advertising will reach young people considering cosmetic surgery. Last month, an advertising campaign fronted by popular beauty blogger, That Pommie Girl, was banned by the Advertising Standards Agency because it was determined her message could be damaging to young girls under 18. Amy Childs isn’t the first celebrity to speak about their regret for having undergone drastic procedures at a young age.
Unrealistic expectations and botched surgeries are often the cause of breast surgery claims and cosmetic surgery claims in the UK, so this advertising campaign could help to change the perspective of young people who are misinformed about the potential impact and safer alternatives to dangerous procedures.