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Survey results:
how much money do men and women spend on their appearance every year?

In July 2019, we ran a national survey asking the British public to tell us how much they spent every year on their appearance on items such as clothing, hair products, gym membership and jewellery.

When the results came in, we discovered that British men who splurged regularly on their appearance outspent their female counterparts by as much as £600.

Men v. Women, yearly spend

See how men and women compare for how much they spend per item every year by using the drop-down menu below. The figures represent the lowest to highest price range for each item, the % represents that percentage of survey participants who said they spend money on this item.

See the methodology involved here.

To discover the full results for men click here and to see the full results for women click here .

Please feel free to use our findings for your own content, citing 'cosmeticsurgerysolicitors.co.uk' as you do so to your readers learn more about the survey.

Please select a comparison
  • Gym membership and/or exercise classes
  • Jewellery
  • Massages and facials
  • Nail varnish and nail treatments
  • Lipstick
  • Clothing, footwear and accessories
  • Other makeup
  • Teeth whitening
  • Hair removal 
  • Eyebrow treatments and maintenance
  • Tanning treatments or products
  • Skincare products and treatments
  • Hair grooming: cut, colour, dye, extensions etc
  • Haircare products
No comparison selected

How much money do men spend on their appearance every year?

Type Average yearly spend (£)
( low/high )
% of all male survey participants who spend money on this item
Gym membership and/or exercise classes £468 / £707 32%
Jewellery £403 / £680 11%
Massages and facials £376 / £626 13%
Nail varnish and nail treatments £356 / £618 6%
Lipstick £326 / £550 7%
Clothing, footwear and accessories £299 / £522 80%
Other makeup £268 / £493 8%
Teeth whitening £264 / £445 13%
Hair removal £186 / £373 8%
Eyebrow treatments and maintenance £155 / £316 9%
Tanning treatments or products £152 / £308 8%
Skincare products and treatments £153 / £297 59%
Hair grooming: cut, colour, dye, extensions etc £113 / £256 53%
Haircare products £101 / £232 62%
Total £3,620 / £6,423

Download men's results

How much money do women spend on their appearance every year?

Type Average yearly spend
( low/high )
% of all female survey participants who spend money on this item
Clothing, footwear and accessories £428 / £681 90%
Gym membership and/or exercise classes £341 / £585 30%
Massages and facials £333 / £557 21%
Teeth whitening £314 / £517 16%
Hair grooming: cut, colour, dye, extensions etc £292 / £503 79%
Jewellery £279 / £453 42%
Hair removal £189 / £359 40%
Skincare products and treatments £154 / £337 89%
Tanning treatments or products £166 / £330 24%
Other makeup £158 / £326 77%
Eyebrow treatments and maintenance £166 / £326 43%
Nail varnish and nail treatments £145 / £304 54%
Haircare products £111 / £254 92%
Lipstick £100 / £239 51%
Total £3,176 / £5,771

Download women's results

How did we analyse the data?

The below methodology was used to work out the results of the ‘How much do you spend on your appearance?’ survey by Cosmetic Surgery Solicitors, July 2019.

The example we will use is to explain how we found this result:
“Male fitness enthusiasts spend between £468 and £707 every year on gym membership and exercise classes.’

To find out the total amount that was spent in each year by men who pay for a gym membership and/or exercise classes, we first multiplied the number of men per the lowest and highest value in each price range:

E.g. Ten men said they spend between £10 and 24 per month, so the minimum amount of money this group could have spent was £100 (ten men x £10) and the maximum amount they could have spent was £240 (ten men x £24).

E.g. 16 men said they spend between £25 and 49 per month, so the minimum amount of money this group could have spent was £400 (16 men x £25) and the maximum amount they could have spent was £784 (16 men x £49).

We did this for each of the price ranges detailed in the table above.

We then added up all of the minimum amounts for each price range to get the total minimum amount that all men could have spend on exercise in one month:

  • The minimum amount spent in the month was £1,834

We then added up all of the maximum amounts for each price range to get the total maximum amount that all men could have spend on exercise in one month:

  • The maximum amount spent in the month was £2,770

To find the average amount spent per man per month, we divided these two amounts by the number of men who answered this question in the survey, (47 out of 145 men):

  • The minimum average amount spent in the month was £39 (£1,834 / 47)
  • The minimum average amount spent in the month was £59 (£2,770 / 47)

To find the average amount spent per man who pays for a gym membership and/or exercise classes per year, we then multiplied these two amounts by 12, to get:

  • The minimum average amount spent in the year on exercise was £468
  • The maximum average amount spent in the year on exercise was £707
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