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At the start of 2020, we decided to investigate exactly what it is that people love and value in a romantic partner in order to discover the answer to the following question: what matters more, personality or looks?

Over 1,000 people took part in the survey, which revealed the following key results:

  • Eyes are the number one feature that men and women are attracted to in a partner, regardless of whether they are single or in a relationship
  • Women value dependability and reliability in a partner more than you would think
  • A washboard stomach is less important than you would think
  • Single people rank hair, honesty and trustworthiness as desirable qualities in a partner more highly than people who are in a relationship

Take a look below to discover the full details of our survey results. Alternatively, use the links below to skip to the results you are interested in:

If you have any questions about the results, do not hesitate to get in touch. If you would like to use some or all of these statistics, please credit the data to Cosmetic Surgery Solicitors and include the link: www.cosmeticsurgerysolicitors.co.uk.

The results for everyone

  • In total, 1,066 respondents completed the survey
  • 787 women and 264 men participated
  • 76.9% are in a relationship, 23% are single

When considering a romantic partner, how would you prioritise the following characteristics?


Most important characteristic

Everyone

All Men

All Women

1

I like their personality

46%

45%

46.5%

2

I am attracted to them physically

27.7%

32.8%

26.2%

3

I like their sense of humour

13.2%

8.7%

14.9%

4

I like their intelligence

6.7%

7.6%

6.2%

5

We share similar interests

6.4%

6%

6.2%

The results for people in a relationship


708 respondents, men and women combined.

Q: Please rank these features in the order you love most about your partner. Number 1 is what you love most, 12 is what you love least

A: These features were ranked ‘number one’ as the physical characteristics participants love most about their partner:

Physical traits ranked as ‘number one’

1

Eyes

59.9%

2

Smile / teeth

22.2%

3

Bottom

5.2%

4

Hair

4.1%

4

Arms

4.1%

6

Shoulders

3.0%

7

Chest / Breasts

2.8%

8

Legs

1.8%

9

Ears

1.7%

10

Nose

1.7%

11

Stomach

1.0%

12

Feet

0.3%

Q: Please rank these personality traits in the order you love most about your partner. Number 1 is what you love most, 12 is what you love least

A: The personality traits that were ranked ‘number one’ as the characteristics participants love most about their partner:

Personality traits ranked as ‘number one’

1

Their kindness and/or generosity

27.7%

2

Their intelligence

22.0%

3

Their sense of humour

10.3%

4

How dependable and reliable they are

9.6%

5

Their honesty and trustworthiness

8.8%

6

How they treat other people

5.4%

7

How fun-loving and playful they are

5.1%

8

Their confidence

3.4%

9

How sexy they are

2.5%

10

How happy and optimistic they are

2.4%

11

How resourceful and practical they are

1.8%

12

Their drive and ambition

0.6%

13

How brave and courageous they are

0.4%


Which matters more in a relationship - looks or personality?

  • Personality - 94.98%
  • Looks - 4.88%

People not in a relationship but looking for one

191 participants, men and women combined

Q: Please rank these features in the order you love most about your partner. Number 1 is what you love most, 12 is what you love least

A: The features that were ranked ‘number one’ as the most important physical characteristics participants look for in a partner:

Physical traits ranked as ‘number one’ by single people looking for a relationship

1

Eyes

58.5%

2

Smile / Teeth

24.4%

3

Hair

5.7%

4

Arms

2.8%

5

Stomach

2.3%

6

Nose

1.7%

7

Ears

1.1%

8

Bottom

1.1%

9

Legs

1.1%

10

Chest / Breasts

0.6%

11

Feet

0.6%

12

Shoulders

0.0%

Q: Please rank these personality traits in the order you love most about your partner. Number 1 is what you love most, 12 is what you love least

A: The features that were ranked ‘number one’ as the most important personality traits participants look for in a partner:

Personality traits ranked as ‘number one’ by single people looking for a relationship

1

Their kindness and/or generosity

25.2%

2

Their intelligence

18.1%

3

Their honesty and trustworthiness

17.5%

4

Their sense of humour

11.7%

5

How dependable and reliable they are

8.8%

6

How they treat other people

8.2%

7

Their confidence

5.3%

8

How fun-loving and playful they are

2.3%

9

How sexy they are

1.8%

10

How happy and optimistic they are

1.2%

11

How resourceful and practical they are

0.0%

12

Their drive and ambition

0.0%

13

How brave and courageous they are

0.0%


Which matters more in a relationship - looks or personality?

  • Personality - 92.94%
  • Looks - 7.06%

Women in a relationship

628 participants

Q: Please rank these features in the order you love most about your partner. Number 1 is what you love most, 12 is what you love least

The features that were ranked ‘number one’ as the physical characteristics participants love most about their partner:

Physical traits ranked as ‘number one’ by female respondents in a relationship

1

Eyes

60.8%

2

Smile / Teeth

14.%

3

Arms

5.3%

4

Hair

4.2%

5

Bottom

4%

6

Shoulders

3.8%

7

Legs

1.8%

8

Ears

1.6%

9

Nose

1.6%

10

Chest / Breasts

1.6%

11

Stomach

0.9%

12

Feet

0.2%

When all the rankings were taken into consideration to give a weighted average, the overall importance of the physical characteristics were ranked in the following order:

Physical traits ordered by weighted average by female respondents in a relationship

1

Eyes

60.8%

2

Smile / Teeth

47%

3

Hair

43%

4

Shoulders

41.1%

5

Arms

40.8%

6

Nose

35.2%

7

Bottom

34.7%

8

Ears

33.8%

9

Chest / Breasts

33.7%

10

Legs

27%

11

Stomach

25%

12

Feet

10.1%


Q: Please rank these personality traits in the order you love most about your partner. Number 1 is what you love most, 12 is what you love least

A: The features that were ranked ‘number one’ as the personality traits female participants love most about their partner:

Personality traits ranked as ‘number one’ by female respondents in a relationship

1

Their kindness and/or generosity

26.4%

2

Their intelligence

20.%

3

How dependable and reliable they are

11.3%

4

Their sense of humour

10.9%

5

Their honesty and trustworthiness

10.4%

6

How fun-loving and playful they are

5.5%

7

How they treat other people

4.9%

8

Their confidence

3.6%

9

How happy and optimistic they are

2.2%

10

How resourceful and practical they are

2%

11

How sexy they are

1.5%

12

Their drive and ambition

0.7%

13

How brave and courageous they are

0.6%

When all the rankings were taken into consideration to give a weighted average, the overall importance of the personality traits were ranked in the following order:

Personality traits ordered by weighted average by female respondents in a relationship

1

Their kindness and/or generosity

26.4%

2

How dependable and reliable they are

23.8%

3

Their intelligence

22.1%

4

How fun-loving and playful they are

18.9%

5

Their honesty and trustworthiness

18.3%

6

How they treat other people

18.1%

7

Their confidence

17.7%

8

How resourceful and practical they are

17.3%

9

Their sense of humour

17.3%

10

How happy and optimistic they are

15.3%

11

How sexy they are

10.6%

12

Their drive and ambition

10.7%

13

How brave and courageous they are

8.7%


Men in a relationship

171 participants

Q: Please rank these features in the order you love most about your partner. Number 1 is what you love most, 12 is what you love least

The features that were ranked ‘number one’ as the physical characteristics that male participants love most about their partner:

Physical traits ranked as ‘number one’ by male respondents in a relationship

1

Eyes

56%

2

Smile / Teeth

16%

3

Bottom

9.3%

4

Chest / Breasts

7.3%

5

Hair

3.3%

6

Ears

2%

7

Nose

2%

8

Legs

2%

9

Stomach

1.3%

10

Feet

0.7%

11

Shoulders

0.0%

12

Arms

0.0%


When all the rankings were taken into consideration to give a weighted average, the overall importance of the physical traits were ranked in the following order:

Physical traits ordered by weighted average by male respondents in a relationship

1

Eyes

56%

2

Smile / Teeth

46.8%

3

Hair

43.5%

4

Chest / Breasts

41.7%

5

Nose

37.3%

6

Ears

34.7%

7

Bottom

31.8%

8

Shoulders

21%

9

Arms

25%

10

Legs

23.8%

11

Stomach

26.5%

12

Feet

11.2%


Q: Please rank these personality traits in the order you love most about your partner. Number 1 is what you love most, 12 is what you love least

The features that were ranked ‘number one’ as the personality traits male participants love most about their partner:

Personality traits ranked as ‘number one’ by male respondents in a relationship

1

Their kindness and/or generosity

31.3%

2

Their intelligence

29.3%

3

How happy and optimistic they are

8.7%

4

How sexy they are

6.7%

5

How fun loving and playful they are

6.0%

6

How dependable and reliable they are

4.0%

7

Their sense of humour

4.0%

8

Their confidence

3.3%

9

How resourceful and practical they are

3.3%

10

Their honesty and trustworthiness

2.0%

11

How they treat other people

1.3%

12

Their drive and ambition

0.0%

13

How brave and courageous they are

0.0%


When all the rankings were taken into consideration to give a weighted average, the overall importance of the personality traits were ranked in the following order:

Personality traits ordered by weighted average by male respondents in a relationship

1

Their kindness and/or generosity

26.4%

2

How dependable and reliable they are

24.4%

3

Their intelligence

22.7%

4

How fun-loving and playful they are

19.7%

5

Their honesty and trustworthiness

18.6%

6

How they treat other people

17.2%

7

Their confidence

16.5%

8

How resourceful and practical they are

16.3%

9

Their sense of humour

15.3%

10

How happy and optimistic they are

15.2%

11

How sexy they are

15.1%

12

Their drive and ambition

10.5%

13

How brave and courageous they are

6.7%

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