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According to our latest survey, which assessed the UK’s attitude towards teeth, 40% of the British public are unhappy with their teeth. Further, almost half (48%) of respondents are planning on undergoing cosmetic dentistry work in the future.

The survey sheds light onto why the global teeth whitening products market is expected to reach $7.40 billion by 2024, according to Reportlinker.

Teeth whitening was the most popular procedure, with a quarter (25%) whitening their teeth either with a home kit, through a dentist surgery, or at a specialist clinic.

For the participants who whitened their teeth, the majority (76%) used a home whitening kit and 27% reported being happy or very happy with the results. In contrast, those who whitened their teeth through a dentist’s surgery (19%), saw their satisfaction levels increase to 56%.

The most common complaint was a lack of results - teeth did not look any whiter - or painful sensitivity caused by the bleach used in the whitening solution.

We also asked about attitudes towards other people’s teeth and found that bad breath trumped discoloured teeth as the most off-putting oral issue (38% compared to 27%). 21% said missing teeth would put them off, 8% voted for wonky teeth, and 4% said large gaps.

Only 34% of participants say they always notice someone’s teeth when they meet them for the first time, and 48% say bad teeth wouldn’t put them off dating someone - personality is more important.

When it comes to undergoing any kind of cosmetic procedure, and this includes dental work, we always advise caution. To help you make an informed decision when looking into a cosmetic dental procedure, we have created a checklist, ‘How to safely find a cosmetic dentist’ which can be viewed and downloaded here.

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