Recently, we looked at industry speculation about the up and coming cosmetic surgery trends for 2016. Within the list, breast reduction surgery was notably discussed and in contrast to its name, doctor’s estimated that there would be an increase in demand for the procedure. But why is this? For many years, “bigger is better” was the philosophy where breasts were concerned, with a record amount of women choosing to have an enlargement.
However, this is no longer the case. BAAPS – The British Association of Aesthetic Plastic Surgeons – recently recorded a drop of around 23% in the demand for breast enhancements. But what are the reasons for women changing their attitude towards bigger breasts? We take a look at the factors that are changing the minds of the masses.
A Background in Breasts
In the fifties, the average cup-size for women’s breasts was B, whereas today, the average cup-size has increased to DD. According to experts, this is related to the universal increase in the weight of women, especially in western countries. Though it may sound unflattering, it is believed that dramatic changes in diet, sedentary lifestyles and high-calorie foods have had a progressive, as well as a direct, impact of the size of women’s breasts.
When comparing to historical data, breasts are now developing at a much earlier age than they used to. Records show that at the beginning of the 21st century, the average age for menstruation was 11/12 years of age. However, studies carried out in the early 20th century, recorded a much higher age of 16.
For decades now, it is very common that women looked to reductions as a way of improving their overall health and wellbeing. Women with larger breasts frequently suffer both physical and emotional difficulties as it can lead to debilitating back and shoulder pain. Not only can this restrict the amount of exercise that a woman can do, but can also lead to feelings of anxiety, depression and low self esteem.
Larger breasts also put a significant amount of strain on the spine, potentially leading detrimental consequences. If ignored, the spine can begin to deteriorate under the pressure, leading to symptoms such as shortness of breath, and in more severe cases, painful spinal conditions such as spondylitis.
Breast reduction surgery can be much more than a cosmetic procedure, but more a medical necessity to allow women to live freely, without constant pain and discomfort.
Social Media and Celebrities
Social media has become a huge part of society, having a significant effect on the way women perceive their own bodies. With the rise in popularity of public figures, such as the Kardashians, image consciousness has evolved due to the constant stream of images of these “beautiful” celebrities and their picture perfect appearance. With so much publicity surrounding these women, it has become difficult for them to deny having plastic surgery, thus it is promoted and often encouraged.
This change in attitude has created a strong acceptance of surgery, with people now more willing to consent to treatment, as a way to achieve the look they want. In recent years there have been a number of high profile cases of celebrity reductions and when followers see this, they become inclined to seek out the same for themselves.
Arguably, the main reason for the boom in reductions is ever changing opinions of influencers of popular culture. The opinions of these people dictate the latest trends in aesthetics, from bushy brows to body shapes. Ten years ago we witnessed a rise in the glamour model-inspired boob jobs. This phase is now washing away, with new statistics showing that Brits now have a more cautious/rational attitude towards going under the knife. In cosmetic surgery trends, the ‘less-is-more’ desired appearance is on the upswing. Patients are now ultimately wanting that natural look, rather than the exaggerated enhancement.